Torre DeRoche
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Contact
PO Box 78 Albury NSW
About
Hi, I’m Torre – founder of Story Shape.
I help ideas thrive through design and words. As both an author and a designer, I sit at a sweet spot between words and visuals, pulling half-formed visions out of people’s heads and shaping them into brands, campaigns and stories that land. Think of me as part strategist, part artist, part business doula who carefully ushers fragile ideas into the light of existence.
Over the years I’ve worked with start-ups, councils, not-for-profits, artists, publishers and big-name brands. My work spans brand identity, strategy, campaigns, websites and content – but my real knack is clarity: untangling the noise so people can rally around what you’re building.
When I’m not wrangling ideas into shape, you’ll find me painting bunnies and rainbows with my daughter or buying more books to add to my wobbling tower of unread paperbacks. It’s a problem.
past clients
Story Shape has worked with Visit Albury Wodonga, Murray Arts, The Pumphouse, Hume Bank, Women’s Health Goulburn North East, the Centre Against Violence, Indigo Power – and others. In past roles, we’ve produced creative work for Telstra, the City of Melbourne, Penguin Random House, Tasmania Tourism and various departments of the Victorian State Government – and many more.
What people say
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Torre is creative, responsive and professional and has made a significant, positive difference to the way our organisation communicates.
Amanda Kelly, Former CEO of Women’s Health Goulburn North East
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Torre is wonderful to work with. It felt like she enjoyed getting to know me and my business so that she could tell my story to the world. I discovered things about my business goals that I had not thought of and this has resulted in a better, clearer message getting to the world.
Pete Trimble, Pete Sews
Discover more
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Drawing/Illustration
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Ceramics
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Filmmaking/Videography
